CMOs Don’t Trust Walled Gardens But Like Their Results: Nielsen Survey

Walled gardens were top of mind for CMOs polled in a Nielsen survey too. They ranked social and search marketing as the most effective media channels, even though just 26% were satisfied with their relationships with the walled garden vendors and 24% had a high level of trust in the measurements they provide. Martech fared no better: just 26% were very confident they had the right technology in place.