Walled gardens were top of mind for CMOs polled in a Nielsen survey too. They ranked social and search marketing as the most effective media channels, even though just 26% were satisfied with their relationships with the walled garden vendors and 24% had a high level of trust in the measurements they provide. Martech fared no better: just 26% were very confident they had the right technology in place.
More than one observer has proclaimed GDPR a failure because the world didn’t change overnight when it took effect.
Ecommerce personalization vendor Dynamic Yield has raised a $32 million Series D funding round, bringing its total funding to $77 million. The company will use the funds to extend beyond Web site personalization to other channels including kiosks, call centers, point of sale systems, and IoT devices.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.