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CMOs Feel Companies Have Emerged Stronger from Pandemic: Chief Outsiders Report

Having weathered the pandemic leaves CMOs more confident about their ability to meet future challenges, according to this study from fractional CMO service Chief Outsiders.   While 78.5% still see difficulty in staying ahead of technological advancements, that’s down from 88% one year ago.  In fact, 92% say companies are more prepared to strategically pivot and more say the pandemic has been an opportunity (43%) than a threat (39%).

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Attentive Unveils Bi-Directional Data Sharing on Snowflake

May 14, 2025

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.

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