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CMOs Feel Companies Have Emerged Stronger from Pandemic: Chief Outsiders Report

Having weathered the pandemic leaves CMOs more confident about their ability to meet future challenges, according to this study from fractional CMO service Chief Outsiders.   While 78.5% still see difficulty in staying ahead of technological advancements, that’s down from 88% one year ago.  In fact, 92% say companies are more prepared to strategically pivot and more say the pandemic has been an opportunity (43%) than a threat (39%).

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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