Text messages get more response than perhaps any other medium, mostly because people assume they are coming from other human beings.  Emotive is taking care of that, using artificial intelligence with human assistance to “replicate human interactions” to prevent cart abandonment, recommend products, and run promotions.  They just raised a $50 million Series B to do even more of it.

This Twilio survey also sees more silver lining than cloud, reporting that companies plan to add an average of four new communications channel this year. Nearly all (91%) of respondents would rather build than buy new communications solutions. The report provides interesting regional breakdowns if you care for that sort of thing.

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.