This CMO Council report is a bit more positive: 56% said they met their revenue goals despite market turbulence. But 37% say their marketing campaign execution needs improvement. CDP ranks second (49%) on their list of most valuable investments, trailing only gen AI (57%).
Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%). But just 32% are fully satisfied with the results of their marketing investments. They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.
Adobe has announced the availability of Adobe Express for Enterprise. It will offer on-brand automated content creation including generative AI-powered creation by Firefly. Adobe had released a mobile app version of Express earlier this year.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.