Here’s a scary statistic: 66% of Americans think their Internet Service Provider is selling their behavioral data to advertisers. Three-quarters think the government has access to it. I’m pretty sure neither statement is correct, so this shows a truly frightening combination of ignorance and paranoia blocking a reasoned discussion on these topics. The data comes from Open Garden, which is working on a bandwidth sharing alternative to conventional ISPs.

This is a complicated item: Cloudera (data science platform), Qlik (business intelligence), and Trifacta (data wrangling) have been combined by business analytics vendor Bardess to create a packaged data management solution sold on the Microsoft Azure marketplace. It’s called Customer 360 Powered by Zero2Hero, a name that doesn’t explain much but does hint that customer data unification is part of the deal. Expect more examples of general-purpose data management technology acting as a CDP.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.