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CMOs Prioritizing First Party Over Third Party Data: Dentsu Aegis Survey

Finally, marketing agency network Dentsu Aegis has found that CMOs rate individual-level targeting ahead of AI, digital technology, and new customer segments as their biggest strategic opportunity. Music to CDP ears: 57% are expanding use of existing (first party) customer data compared with just 37% expanding use of purchased data. Sadder tunes: CMOs number one fear is a data breach (29%) and 60% think GDPR will make it harder to build direct customer relationships. La la la.

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Most Americans Think Their ISPs Are Illicitly Sharing Their Data

August 7, 2018

Here’s a scary statistic: 66% of Americans think their Internet Service Provider is selling their behavioral data to advertisers. Three-quarters think the government has access to it. I’m pretty sure neither statement is correct, so this shows a truly frightening combination of ignorance and paranoia blocking a reasoned discussion on these topics. The data comes from Open Garden, which is working on a bandwidth sharing alternative to conventional ISPs.

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Bardess Offers Customer Data Unification in Microsoft Azure Marketplace

August 3, 2018

This is a complicated item: Cloudera (data science platform), Qlik (business intelligence), and Trifacta (data wrangling) have been combined by business analytics vendor Bardess to create a packaged data management solution sold on the Microsoft Azure marketplace. It’s called Customer 360 Powered by Zero2Hero, a name that doesn’t explain much but does hint that customer data unification is part of the deal. Expect more examples of general-purpose data management technology acting as a CDP.

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