Pixis, the California-headquartered codeless AI infrastructure company is expanding into the New Zealand market. The Series C funded company provides codeless AI technology for demand generation and marketing optimization to over 200 businesses across the American, MENA and APAC regions.
This Merkle report on customer engagement contains a hail of factoids. Item one: under one-third of companies use customer data throughout their organization; the rest (68%) limit it primarily to marketing. Item two: ownership of the customer experience tech stack is split almost evenly between IT (54%) and marketing (48%, and yes that totals 102%). Item three: the biggest hurdles to CDP use are implementation (27%) and bad data (24%); the lowest are strategy (9%), use case delivery (5%), and lack of central ownership (2%).
Criteo, whose CTV solution uses its unique audiences and robust access to data alongside full-funnel management and full-service support to help customers achieve measurable outcomes, is expanding into Australia. The use of CTV as a retail and marketing tool is growing in Australia. Criteo’s recent Shopper Story Survey research results showed nearly a quarter (24%) of Australians actively used the technology in 2021, which was up from 18% in 2019.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.