You’ll exit through a gift shop selling snake oil harvested from vendors over-promising what can be done with a self-service, no-code interface. I’ll have to be selective, though since I do like the promise made by Coherent to transform business logic within a spreadsheet into an API accessible by other applications. They just raised a $75 million Series B, bringing total funding to $89 million.
The next pavilion will feature marketers who expect automation to save them the trouble of designing good campaigns. We’ll treat them nicely, because systems like Google’s one-click Performance Max are in fact taking over more of the job – and probably doing it better than the people they replace. Performance Max, which finds the optimal mix of channels and ad formats, just added more campaign types and acquisition targets.
The Australian Competition and Consumer Commission (ACCC) initially launched legal proceedings against Trivago in 2018, alleging the site’s hotel comparison service had been misleading consumers for nearly four years. The highlighted prices were often not the cheapest, but instead those Trivago was prioritising for advertisers willing to pay the best cost-per-click rates for promotion.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.