Merqueo, a digital supermarket that operates in Colombia, Mexico, and recently Brazil, received a US$22 million financing package from IDB Invest and Blue like an Orange. IDB Invest emphasized that the transaction would help Merqueo foster job creation and purchases from local suppliers, especially SMEs.
Product analytics vendor Amplitude has launched a CDP called, well, Amplitude CDP. The company already captures customer-level behavior information to track product use, so extending to a CDP isn’t as much of a stretch as it might seem. Viewed from the CDP perspective, it’s a good example of CDP use outside of marketing.
Egyptian online used car retailer Sylndr has raised a US$12.6 million pre-seed funding round to help expand its operational and technological infrastructure, increase brand awareness, and grow its team.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.