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Colombia’s Merqueo bags $50M to expand its online grocery delivery service across Latin America

Merqueo offers more than 8,000 products, including fresh foods, packaged goods, home essentials, beverages and frozen products. It currently operates in more than 25 cities in Colombia, Mexico and Brazil and has over 600,000 users.   The market opportunity in Latin America is massive considering that online grocery sales only represent just 1% of the market –– far lower than in the U.S., EU or China, for example.

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Ghana’s DigiExt introduces data-driven farming for smallholders

August 5, 2021

Ghanaian agri-tech startup DigiExt is helping farm cooperatives grow via a variety of tech-based platforms and then assisting them in selling their produce to processing companies and export agencies. The startup gathers data by satellites and drones, weather information and soil sensors to disseminate relevant production information to smallholder farmers at the right time in a cost-effective manner.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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