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Columbia start-up, Treble.ai, raises US$15M in Series A

Treble.ai, a Colombian startup that connects companies and customers through Whatsapp, indicates that the new resources will be used mainly on the product, enhancing its integration with other sales and customer service software. The goal is to reach 10,000 customers in the next three years. Treble.ai customers are Rappi, Olist, Trii, Conta Simples, Addi, Elenas, and Escale, which use “disruptive technology” to increase sales, follow up on leads and provide faster service.

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Treggo, armed with new funds, takes on crowded Latin American last-mile delivery sector

July 28, 2022

E-commerce across Latin America exploded in the past two years, but against an infrastructure that wasn’t prepared for all of that activity. Treggo is developing technology to make urban shipments in Argentina, Mexico and Chile easier, so merchants of any size can provide an Amazon-like service for their customers. Users can receive immediate quotes, see the closest distributor and monitor deliveries in real time. The company also has a collaboration with Mercado Libre’s Flex Shipping to allow products to be received in as soon as one hour.

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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