Columbia start-up,, raises US$15M in Series A, a Colombian startup that connects companies and customers through Whatsapp, indicates that the new resources will be used mainly on the product, enhancing its integration with other sales and customer service software. The goal is to reach 10,000 customers in the next three years. customers are Rappi, Olist, Trii, Conta Simples, Addi, Elenas, and Escale, which use “disruptive technology” to increase sales, follow up on leads and provide faster service.

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Treggo, armed with new funds, takes on crowded Latin American last-mile delivery sector

July 28, 2022

E-commerce across Latin America exploded in the past two years, but against an infrastructure that wasn’t prepared for all of that activity. Treggo is developing technology to make urban shipments in Argentina, Mexico and Chile easier, so merchants of any size can provide an Amazon-like service for their customers. Users can receive immediate quotes, see the closest distributor and monitor deliveries in real time. The company also has a collaboration with Mercado Libre’s Flex Shipping to allow products to be received in as soon as one hour.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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