Comcast Will Help Small Businesses Create TV Ads

Comcast is partnering with AI video creation platform Waymark to help small businesses promote their products and services by using AI to create TV ads. The aim is to expand Comcast’s market to businesses that may not have the resources to create TV ads the old way. This comes as Meta launches a program, Early Release, that will allow advertisers to test genAI creative features before ads are published on Meta platforms (not yet generally available).

TikTok is bringing agentic AI support to in-app sellers. The new Seller Assistant will provide real-time guidance, recommendations, and interactive support for sellers — it “isn’t just a chatbot,” TikTok says. It will also provide insights into sales performance on request.

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Four million, seventy-three thousand, four hundred minutes can seem an eternity focusing on privacy when businesses want to put profits first. Apparently, that’s what the last nine years felt like to many who are determinedly lobbying the EU Commission for a break. Reports are these GDPR naysayers may get wishes granted, if, as privacy activists fear, Brussels bends to lobbying pressure.

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Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.

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Comcast Will Help Small Businesses Create TV Ads

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TikTok Introduces AI-Powered Seller Assistant

GDPR too much time, trouble to comply?? Hang on, EU legislators may fix that

Hightouch Introduces Same-Session Personalization