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Comcast’s Freewheel Offers Deduplicated Linear and CTV Audiences

Comcast-owned Freewheel has just launched a service that lets media buyers purchase audiences that are deduplicated across linear TV (the old-school channels you see on cable) and Connected TV (the things you access through streaming content services).  The service uses linear TV audiences in Comcast households as a base, and supplements it with ads on CTV services that have partnered with Comcast. It’s one small step to make CTV buying easier.