Let’s catch up with some product news today, Dear Reader.  We’ll start with Braze, which has released Braze for Commerce, a package of personalization tools for retail and ecommerce merchants.  The one new product in the bundle, Braze Catalog, lets marketers use product data within personalized messages.  Other components include surveys, SMS click tracking, advanced segmentation, and data sharing across Braze’s email, SMS, mobile, and web tools, and paid social channels.

Grocery retailer Kroger continues to flesh out its retail media business.  Just added: an option to use the Pacvue, Skai, and Flywheel Digital ad management platforms to purchase product listing ads on Kroger ecommerce sites.  Before you ask: Flywheel Digital is unrelated to Comcast Flywheel.

In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.