Cookieless marketing platform (and CDP) Commanders Act has purchased Adloop, which offers a no-code marketing analytics platform. The deal will add campaign-level performance analytics and media optimization to Commanders Act’s core offering. It’s a good reminder that CDPs are taking a larger role in advertising management.
Back when meal kit subscriptions were having their moment, Blue Apron was among the leaders. But that moment has passed and Blue Apron was just sold to food and restaurant company Wonder Group for $103 million. It’s a long drop from their $1.7 billion peak value in 2017.
ActionIQ also has a new friend: it has partnered with Teradata for a joint offering that will connect ActionIQ’s segmentation, real-time profile access, identity resolution marketing and journey orchestration features with Teradata VantageCloud’s data management and analytics capabilities. Why, yes, the deal takes advantage of ActionIQ’s composable architecture.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.