Cookieless marketing platform (and CDP) Commanders Act has purchased Adloop, which offers a no-code marketing analytics platform. The deal will add campaign-level performance analytics and media optimization to Commanders Act’s core offering. It’s a good reminder that CDPs are taking a larger role in advertising management.
Back when meal kit subscriptions were having their moment, Blue Apron was among the leaders. But that moment has passed and Blue Apron was just sold to food and restaurant company Wonder Group for $103 million. It’s a long drop from their $1.7 billion peak value in 2017.
ActionIQ also has a new friend: it has partnered with Teradata for a joint offering that will connect ActionIQ’s segmentation, real-time profile access, identity resolution marketing and journey orchestration features with Teradata VantageCloud’s data management and analytics capabilities. Why, yes, the deal takes advantage of ActionIQ’s composable architecture.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.