Chord Commerce, a CDP for commerce brands, is much smaller than Braze but shares a scope ranging from customer data assembly to AI-powered insights, attribution, and activation. They’ve just raised $5.5 million to further invest in AI-orchestrated cross-channel marketing. The round brings total funding to $45.5 million.
Customer engagement platform Braze, which isn’t quite a CDP but builds unified customer profiles for its own activation components, announced an agreement to acquire AI decisioning company OfferFit for $325 million. OfferFit provides a multi-agent solution that recommends individual-level cross-channel customer journeys. It’s a big bet for Braze: the price is nearly 10% of the company’s $3.86 billion market cap.
Utiq offers addressable audiences based on identifiers collected (with user consent) by four European telcos. It just announced the successful integration of its technology with Adobe Real-Time CDP. In one test campaign, Utiq’s first-party identifier combined with Authentic Audiences in the Adobe CDP to yield a 290% uplift in impressions in non-Chrome browsers and a 61% better re-identification rate than targeting with cookies.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.