Commerce Signals Measures Impact of Digital Ads on Off-Line Sales
Commerce Signals has announced a service that lets advertisers, agencies, and publishers measure in-store sales associated with their campaigns in near real time. Advertisers provide anonymized exposure data, which is matched against purchase data from Visa Advertising Solutions without exposing personally identifiable information. Commerce Signals acts as an intermediary. The point is to measure advertising effectiveness outside of digital channels, which is still where most spending takes place, and to get results quickly enough to fine-tune campaigns while they’re under way.