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Community Raises $40 Million from Salesforce Ventures for Bulk Text Messaging

Bulk text messaging platform Community has raised $40 million from Salesforce Ventures, bringing total funding to $90 million.  Community enables celebrities and organizations to send messages to people who sign up for them.  What makes this special, I do not know.

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App Tracking Opt-Ins Exceed 40% Under New Apple Rules: AppsFlyer Study

April 13, 2021

At least 40% of consumers allowed iPhone apps to track them when presented with Apple’s new opt-in message, according to this AppsFlyer study of 13 million choices. AppsFlyer notes that most observers expected a much higher opt-out rate, but the results really shouldn’t surprise you: most studies show that about one-third of consumers never want to share data, one-third share it freely, and one-third are somewhere in the middle. See this one, for example.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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