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Companies Expand Mobile-First Programs Despite Privacy Challenges: AppsFlyer and Adobe Report

AppsFlyer and Adobe also found organizational issues are a top obstacle to change, in this case related to mobile-first marketing.  On average, respondents said 40% of their sales are already being made through mobile, and many are looking for more.  Nearly all are “concerned” (30%) or “very concerned” (55%) about privacy developments, but the survey listed many ways companies are encouraging consumers to consent to tracking.

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IT Leaders Prioritize Integrated Data Prep Over Self-Service Options: TWDI Study

January 10, 2022

Respondents to this TDWI survey see more technical than organizational obstacles to data-driven decisions: data quality ranks first (61%) followed by lack of a unified view (43%).   The group prioritized end-to-end integration of data prep (45%) over self-service options (30%), and just 40% have a comprehensive plan to move data into the cloud.  Moral of the story: IT folks are more conservative about their tech than you might think.

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US Requests Breakup of Google

April 22, 2025

The U.S. Department of Justice has formally requested the sale of the Chrome browser among other measures following last August’s guilty verdict in its search advertising antitrust suit (not to be confused with last week’s guilty verdict in the adtech antitrust lawsuit). Google is asking for a much narrower focus on deals to be the default search engine for Apple, Mozilla and others. There will be a three-week hearing on the government’s proposals.

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