It’s all surveys today, Dear Reader.  We’ll start with NewVantage Partner’s 10th annual study on corporate data initiatives, which finds scant progress towards becoming data-driven.  One hint why: 92% of companies say corporate culture is the main obstacle, but just 13% are making data literacy their top investment priority.

Respondents to this TDWI survey see more technical than organizational obstacles to data-driven decisions: data quality ranks first (61%) followed by lack of a unified view (43%).   The group prioritized end-to-end integration of data prep (45%) over self-service options (30%), and just 40% have a comprehensive plan to move data into the cloud.  Moral of the story: IT folks are more conservative about their tech than you might think.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.