Salesforce last week released the eighth edition of its State of Marketing Report. As usual, lots of interesting data. Particular highlights: fewer companies are going beyond the regulatory minimum to protect privacy (51% vs 61% last year); the number of average marketing data sources has grown to 15 from ten last year; and technology accounts for 15% of marketing budgets.
The collaboration will enable EDO to identify which ads are being viewed within a specific geographic area and to assess how successful the ad is in market.
Social commerce has had a bumpy ride recently, as consumers show reluctance to order through social media platforms where access to customer service and returns is unclear. Snap Inc. is avoiding that issue with an integration that lets Snapchat ads point directly to BigCommerce online stores. Could be the way to do this.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.