It’s Google’s world; you just live in it.  In case you need reminding, Google Analytics will be removing first-click, linear, time-decay and position-based attribution models from its attribution reports.  AI-based, data-driven attribution is Google’s preferred option, and they’ve decided that’s now your preference too.  Don’t be bothered that Google controls the algorithms which measure its own performance.

This academic paper concludes that targeted Web ads are bad for consumers because they offer (slightly) higher prices and less well-known products than search ads.  It’s a questionable conclusion that was picked up The New York Times under the headline “If It’s Advertised to You Online, You Probably Shouldn’t Buy It. Here’s Why.”

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.