Companies with CDP Grew Faster than Companies Without: Twilio Segment Report
You probably don’t need to be told that AI is used widely (88% of businesses) or delivering good results (90% say it will deliver cost or time savings). So let’s instead note that Twilio Segment found predictive AI is used more widely than generative AI (34% vs 24%), employee training is the most-cited obstacle to AI success (38%), many firms need better data quality to get the most value from AI (71%), and companies with a CDP grew faster than companies without one (32% vs 21%).