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Companies with Unified Customer Data Grow 5.7x Faster: Aberdeen Report

This survey by Aberdeen for Reltio is three-kitten irresistible since it measures the value of unified customer data.  TLDR: companies with unified customer data are more successful than the rest in oh so many ways.  Download for deets.

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6sense Buys Fortella to Expand RevOps Toolkit

September 3, 2021

Account-based marketing platform 6sense makes no claim to galactic dominance, but its home page headline “Know everything so you can do anything” carries its own whiff of excess.  Returning to reality, they just bought Fortella, which offers pipeline planning, forecasting and measurement tools.  Readers with a long memory or Crunchbase account will recall that 6sense bought B2B CDP ZenIQ back in 2018.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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