This survey by Aberdeen for Reltio is three-kitten irresistible since it measures the value of unified customer data. TLDR: companies with unified customer data are more successful than the rest in oh so many ways. Download for deets.
Account-based marketing platform 6sense makes no claim to galactic dominance, but its home page headline “Know everything so you can do anything” carries its own whiff of excess. Returning to reality, they just bought Fortella, which offers pipeline planning, forecasting and measurement tools. Readers with a long memory or Crunchbase account will recall that 6sense bought B2B CDP ZenIQ back in 2018.
It’s a potpourri today, Dear Reader. Here’s news that rockstar martech investors Vista Equity Partners have purchased a majority stake in conversational commerce vendor Drift, reportedly at a $1 billion-plus valuation. Details weren’t announced but I guess we can’t call Drift a chatbot vendor anymore.
Oracle has integrated more data from its Unity Customer Data Platform within its Oracle Service solution. Service will now be able to route customers to agents based on history data in the CDP, while Service agents will be able to see the CDP data while interacting with customers and to assign customers to marketing campaigns.