This survey by Aberdeen for Reltio is three-kitten irresistible since it measures the value of unified customer data. TLDR: companies with unified customer data are more successful than the rest in oh so many ways. Download for deets.
Account-based marketing platform 6sense makes no claim to galactic dominance, but its home page headline “Know everything so you can do anything” carries its own whiff of excess. Returning to reality, they just bought Fortella, which offers pipeline planning, forecasting and measurement tools. Readers with a long memory or Crunchbase account will recall that 6sense bought B2B CDP ZenIQ back in 2018.
It’s a potpourri today, Dear Reader. Here’s news that rockstar martech investors Vista Equity Partners have purchased a majority stake in conversational commerce vendor Drift, reportedly at a $1 billion-plus valuation. Details weren’t announced but I guess we can’t call Drift a chatbot vendor anymore.
Adobe is running its Summit conference this week, which means lots of product announcements. Real-Time CDP has its share, including customer segments created by generative AI and various types of integrations with Merkle, Epsilon, LiveRamp, Adobe Commerce, Marketo Engage, Amazon Ads, and TikTok. They also announced general availability of Privacy and Security Shield, a package of privacy features including HIPAA support.