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Companies with Unified Customer Data Grow 5.7x Faster: Aberdeen Report

This survey by Aberdeen for Reltio is three-kitten irresistible since it measures the value of unified customer data.  TLDR: companies with unified customer data are more successful than the rest in oh so many ways.  Download for deets.

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6sense Buys Fortella to Expand RevOps Toolkit

September 3, 2021

Account-based marketing platform 6sense makes no claim to galactic dominance, but its home page headline “Know everything so you can do anything” carries its own whiff of excess.  Returning to reality, they just bought Fortella, which offers pipeline planning, forecasting and measurement tools.  Readers with a long memory or Crunchbase account will recall that 6sense bought B2B CDP ZenIQ back in 2018.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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