This study is already old news, since it was released yesterday, March 22. Analytics platform Starburst reports the average organization has four to six data platforms and the number is growing as they shift to more decentralized architectures. Half report they can build a new data pipeline in under 24 hours, although Starburst implies that’s too long to wait. How long does it take when you live?
Are you enjoying March 23, time traveler? Domo today released a study about the “data decision gap”, finding that the biggest challenges to using data are implementation complexity (28%) and lack of integration (24%). We find that interesting now but I’ll bet it’s common knowledge in the future.
The EU announced sweeping change via the Digital Markets Act (DMA), to force Amazon, Apple, Google, Meta – and anyone else with $83 billion+ annual revenue – to significantly alter how they treat EU consumers and operate in the EU. The DMA targets treatment in app stores and marketplaces; on search engines, social networks, and web browsers; and in cloud and ad services. It requires the ability to unsubscribe, fair access for sellers, and notification of mergers or acquisitions. It forbids ad targeting without consent, preferential treatment against competitors, reuse... Read More >
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.