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Components Beat Packaged CDPs: MessageGears

This CDP survey from MessageGears contains more apples-to-oranges comparisons than the fruit bowl at your rich cousin’s wedding.  Case in point: it implicitly contrasts the 10% of CDP owners who feel their product meets all their needs with the 86% of composable tech (NOT composable CDP) users who are very or somewhat satisfied with it.  Still, the fundamental point—that no single product can meet all marketing department needs—is surely correct.