Components Beat Packaged CDPs: MessageGears
This CDP survey from MessageGears contains more apples-to-oranges comparisons than the fruit bowl at your rich cousin’s wedding. Case in point: it implicitly contrasts the 10% of CDP owners who feel their product meets all their needs with the 86% of composable tech (NOT composable CDP) users who are very or somewhat satisfied with it. Still, the fundamental point—that no single product can meet all marketing department needs—is surely correct.