Comscore has partnered with Adobe, Google and Oracle Data Cloud to deploy privacy-safe demographic segments for connected TV advertising. The segments follow the IAB Tech Lab’s guidelines for Identifiers for Advertising, which allow individuals to opt out of tracking and targeting and let marketers control frequency and personalize messages to everyone else.
Oracle announced the launch of its CX Unity customer data platform yesterday, although the press release doesn’t explicitly say the product is now generally available. The release does refer to CX Unity updates and new integrations but doesn’t say what these are.
Data solutions vendor Lotame has launched a PDX, a private data exchange that connects vetted data sellers with data buyers. Lotame provides the data management technology and ensures the data sellers have complied with privacy standards. It also ensures that data buyers use the data only as authorized.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.