Comscore Buys Shareablee for Social Media Measurement

Connecting social media measurement with traditional media measurement is yet another trend worth watching.  Comscore is on it: they just bought Shareablee, which uses a proprietary taxonomy to classify videos, images, and articles across major social media platforms.  Comscore will integrate Shareablee’s social audience insights with its existing media measurement tools.

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CData Raises $140 Million and Hevo Raises $30 Million, Both for Data Integration

December 20, 2021

“Composability” is the latest buzzword for breaking up integrated systems into separate functions. This puts CDP vendors into competition of generic data management tools such as data integration systems. So it’s relevant to know that Hevo, a no-code data pipeline, just raised a $30 million Series B, bringing its total to $43 million. Also, that CData, a real-time connectivity platform, announced its own Series B, a $140 million round that raises its funding to $160 million.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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