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Comscore Buys Shareablee for Social Media Measurement

Connecting social media measurement with traditional media measurement is yet another trend worth watching.  Comscore is on it: they just bought Shareablee, which uses a proprietary taxonomy to classify videos, images, and articles across major social media platforms.  Comscore will integrate Shareablee’s social audience insights with its existing media measurement tools.

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CData Raises $140 Million and Hevo Raises $30 Million, Both for Data Integration

December 20, 2021

“Composability” is the latest buzzword for breaking up integrated systems into separate functions. This puts CDP vendors into competition of generic data management tools such as data integration systems. So it’s relevant to know that Hevo, a no-code data pipeline, just raised a $30 million Series B, bringing its total to $43 million. Also, that CData, a real-time connectivity platform, announced its own Series B, a $140 million round that raises its funding to $160 million.

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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