Connecting social media measurement with traditional media measurement is yet another trend worth watching. Comscore is on it: they just bought Shareablee, which uses a proprietary taxonomy to classify videos, images, and articles across major social media platforms. Comscore will integrate Shareablee’s social audience insights with its existing media measurement tools.
“Composability” is the latest buzzword for breaking up integrated systems into separate functions. This puts CDP vendors into competition of generic data management tools such as data integration systems. So it’s relevant to know that Hevo, a no-code data pipeline, just raised a $30 million Series B, bringing its total to $43 million. Also, that CData, a real-time connectivity platform, announced its own Series B, a $140 million round that raises its funding to $160 million.
It’s acquisitions all the way down today, Dear Reader. GumGum, which applies computer vision and natural language processing to analyze online content for contextual ad targeting, has purchased Australia-based Playground xyz, which uses eye-tracking technology to measure how much time people spend looking at ads. I guess there are still humans involved somewhere.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.