More on ad measurement: comScore has expanded its “validated Campaign Essentials” to measure audience demographics, reach, frequency, and GRPs as well as viewability for Facebook display ads. The product already provided similar metrics for Facebook Audiences, Twitter, and Instagram. This is part of advertisers’ increasing resistance to unverified audience claims by the big social networks and to the networks’ power in general.
Yext helps local businesses manage directory listings, reviews, and other parts of their online presence. It’s a specialized but large corner of the marketing technology industry. They just completed their Initial Public Offering, a rare achievement these days. The IPO raised $133 million and yielded a $1.2 billion market capitalization. That’s ten times revenue if you track such things.
And here’s Mintigo announcing delivery of its own AI-based sales intelligence data to users of SAP’s C4C CRM system. This follows similar integrations with Salesforce, Microsoft Dynamics, and others. Again, this is only about delivering information, not telling anyone what to do with it. Nothing wrong with that.
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.