After years of optimizing their websites for traditional search engines, marketers are scrambling to retain visibility in genAI search results. SEO veteran Conductor is stepping forward to help with Conductor AI, a content copilot that identifies content gaps and scores content for discoverability by genAI engines.
It was literally just yesterday that WPP Media launched “the industry’s first Large Marketing Model” trained on “trillions of signals across more than 350 partners” to “continuously optimize audience segmentation, creative development, and media activation”. Today MiQ is offering MiQ Sigma, which “connects over 700 trillion signals across 300 diverse data feeds” to train models that allow programmatic ad buyers to “generate personas, build audiences, and create campaigns.” So now there are two.
CDP Treasure Data is launching five new agentic AI suites for marketing, CX and customer service. Service AI Suite will support B2B sales teams and field service agents; Engagement AI Suite will support timely interactions with customers; Paid Media AI Suite will drive campaign performance; Creative AI Suite will develop personalized content; Personalization AI Suite will deliver content based on contextual data. Treasure Data also announced a Migration Agent to help customers move from legacy CDPs to Treasure Data.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.