Maybe you’re interested in search engine marketing and maybe not, Dear Reader: we rarely cover it here so I have no way to know. But I’ll bet you’re interested in money, which means SEO platform Conductor has 150 million new reasons for you to care. They prefer the term “organic marketing”, incidentally.
Nearly one in every three Australian mid-tier credit unions, building societies and other institutions do not comply with open banking, while others that are compliant on paper have systems that do not work in practice.
The photo accompanying this press release for Knak shows a stark, windowless reception area whose sole occupant is a potted plant. I don’t know what that’s supposed to tell us about their “codeless campaign creation platform”, which makes it easier for marketing automation users to build emails and landing pages. I do know they just raised a $25 million Series A. Maybe they can buy that plant a friend.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.