Of course you know that the California Consumer Privacy Act (CCPA) went into effect yesterday. But do you know whether and how your company will comply with it? Almost nobody does, according to The Verge. Not sure if that should make you feel better or worse.
The News Gods clearly have a better union than you or I, Dear Reader, since we’re back at work today and they’re still on holiday break. They did telegram one real piece of news: CDP vendor BlueConic has raised a $13 million Series B, bringing total funding to $25 million.
Want to explore customer experience in general? Take Qualtrics’ self-assessment and compare your results with others in your industry. Plus learn how companies organize their CX efforts, what separates leaders from laggards, and satisfaction by channel. Just the thing to kick off that long winter’s nap.
In the same way that Ginger Rogers did everything Fred Astaire did, but backwards and in heels, B2B marketers do everything that B2C marketers do with more complex data and fewer information sources. Tech can help. Demandbase just announced Buying Group AI, which uses you-know-what to identify buying team members and their roles. It’s in beta for now.