News

Confusion Reigns Over Who’s In Charge of CX: Bloomfire Study

Marketing, customer service, and sales leaders may all think it’s obvious that their own department is in charge of customer experience.  But they’d probably be surprised by this Bloomfire study which found other departments disagree: for example, 62% of marketers said marketing is in charge of CX but just 30% of people in other departments said the same.  Nearly half (45%) said half of their CX decisions are data driven, which may be obvious but is still rather sad.

More News

Next Article

Half of B2B Buyers Will Purchase from Dishonest Sellers: LinkedIn Report

May 31, 2021

This LinkedIn report asked some questions whose answers should have been obvious, but turned out to be mixed.   Would you have expected that just 48% of B2B buyers won’t buy from sellers who offer misleading information, or that just 54% of sellers say sales tools help them close more deals?  In other words: half of buyers will purchase from sellers they know are dishonest and nearly half of sellers think sales tools don’t work.  Definitely unexpected.

CDPI Newsletter
Previous Article

Experian Adds Address Validation to Microsoft Azure

May 28, 2021

“Headless CDP” is creeping up the buzz chart. Mostly it refers to CDP systems that build profiles and let external systems provide activation and other user functions. But “headless” could also describe CDP functions built into cloud data management systems like Amazon Web Services, Google Cloud, and Microsoft Azure. For example, Experian has just made its real-time address, email, and phone validation APIs available within the Azure Marketplace. This makes it just a bit easier to build a CDP-like database within Azure.

CDPI Newsletter
Featured Article

Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

CDPI Newsletter