Connected Thermometer Company Sells (Aggregated) Customer Data: NY Times

Let’s go in a different direction: this New York Times report that Internet-connected thermometer start-up Kinsa sold customer data to Clorox, which used it to target disinfectant advertising at areas with high fever rates. The data was aggregated to the Zip code level, so it’s hard to see this as a privacy violation. But it’s easy to see it as anti-tech sensationalism.