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Connecthings Launches Location-Based Marketing Platform

Location platform Connecthings has launched Herow, which lets app developers create campaigns based on information about physical sites, precise tracking of mobile device user movements, and local conditions such as weather and traffic. The company also released a survey of mobile users that found their current apps get their location wrong 40% of the time, that 60% want mobile experiences customized to personal desires and location, and 72% don’t want their data shared with third parties.

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Reltio to Support Salesforce, Adobe, Microsoft and SAP Despite Reservations

October 5, 2018

Let’s skip today’s product news, which is all pretty minor. Instead, here’s Reltio, a Master Data Management vendor that also qualifies as a CDP, announcing they’ll support Salesforce Customer 360 and the Open Data Initiative from Adobe, Microsoft and Salesforce. As if they had a choice. I liked how clear they made their real opinion of those approaches: “Common IDs and tight coupling of apps can solve some immediate problems, but in the long run still create new islands of data that ultimately spell trouble for customer 360 initiatives.”

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Compliance Is Primary Focus of Corporate IT: ASG CIO Survey

October 3, 2018

Switching to internal data, a study from data governance vendor ASG Technologies finds that half of CIOs report all or most of their data management initiatives are focused on compliance. In other words, if marketers get their feeling their data needs are not top priority, they’re probably right. The study also reported that 81% of IT teams use enterprise data compared with just 63% of marketing teams. It’s plausible that many marketing teams use only non-enterprise data but what, exactly, are those 19% of IT teams working with?

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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