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Constant Contact Acquires Txtify’s Business

Constant Contact, the digital marketing platform with a small business focus, will acquire the business of Txtify Technologies. Txtify specializes in mobile-first lead generation using customized microsites and surveys. The acquisition will help Constant Contact customers to create no-code mobile-optimized, branded lead generation forms in minutes.

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News Publishers Have a Plan to Beat Brand Safety Blocking

October 14, 2024

News publishers have a new plan to beat the demonetization they suffer in the face of unrefined brand safety blocking tools. The solution is to create private marketplaces of trusted news sites that should not raise brand safety concerns; a kind of self-white listing. For example, publisher advisory firm Prohaska Consulting has launched the ProNews Collective with inventory available exclusively through its SSP partner Index Exchange.

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