Digital marketing platform Constant Contact will acquire Vision6, a provider of SMS and email marketing software based in Brisbane, Australia, the firm announced on Tuesday. Terms were not disclosed.
For brands, data is everything. Those key insights into core consumers – how & when they shop, their key interests, and what makes them tick – are crucial in order to create powerful and tailored marketing strategies.
Antsomi announced Antsomi CDP Maturity Framework in the recent Omnichannel Playbook event. The framework aims to help brands plan for their customer data platform (CDP) implementation.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.