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Constellation Software Buys Performance Marketing Specialist CAKE

Finally, Constellation Software has purchased CAKE, which helps to manage affiliate marketing and other programs. The deal adds one more product to Constellation’s collection of specialist systems for industries from agri-business to utilities.

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Humans Gain Ground on Goldfish Attention Span

June 28, 2019

Best for last: humanity may be recovering from its mobile phone-induced stupor, with attention spans once again exceeding the goldfish level. Six-second video ads have lost ground to 15 second ads, 30 second ads are displacing fifteens, and more people can now watch for one or even two full minutes. The driver is a shift from watching video on mobile devices to watching on connected TVs. This all based on research from advertising asset management company Extreme Reach.

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