Finally, Constellation Software has purchased CAKE, which helps to manage affiliate marketing and other programs. The deal adds one more product to Constellation’s collection of specialist systems for industries from agri-business to utilities.
Looking to liven up your July 4 barbeque? How about explaining the difference between OTT (Over The Top TV) and CTV (Connected TV)? Surely Aunt Clara wants to know. This infographic from Koeppell Direct gives the answer plus many bonus factoids. For example: 65% of US households subscribe to an OTT service and 11% of US households are OTT only.
Best for last: humanity may be recovering from its mobile phone-induced stupor, with attention spans once again exceeding the goldfish level. Six-second video ads have lost ground to 15 second ads, 30 second ads are displacing fifteens, and more people can now watch for one or even two full minutes. The driver is a shift from watching video on mobile devices to watching on connected TVs. This all based on research from advertising asset management company Extreme Reach.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.