I haven’t seen a holographic customer service agent yet but if they can’t be far away. In the meantime, Northridge Group reports that 93% of business leaders think their company makes it easy for consumers to solve problems but just 66% of consumers agree. Live chat and phone are the most effective channels, while 24/7 availability and better agent training are the top targets for improvement.
Blade Runner, Minority Report, Back to the Future 2: whatever your favorite sci-fi world, it probably features holographic advertising. That future is one step closer with Immertia’s demonstration of hologram-based interactive packaging. How long before we see Princess Leia on a can?
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.
YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.