Trust (41%) now outweighs even convenience (38%) and reliability (35%) as consumers’ top priority when picking a business, according to this ActionIQ survey. Personalization rates a distant 17%. The primary finding of the study is the companies consistently overestimate customer satisfaction with their experience. Lots of fun detail here by industry and experience type.
Content personalization vendor Movable Ink announced a deal to buy Coherent Path, which helps companies guide customers to buying products they haven’t tried before. The deal nicely complements Movable Ink’s core business, which it automatically adjusting messaging within digital content every time the user opens it.
The government will sell 5% of its stake in India’s largest insurance company, Life Insurance Corporation (LIC), through an initial public offering (IPO), of which 100% is offer for sale. LIC filed its draft red herring prospectus (DRHP) with the market regulator Securities and Exchange Board of India (Sebi) on Sunday, thus setting the wheels in motion for the country’s largest-ever IPO.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.