Consumers Care Less About Personalization Than Marketers Think: CMO Council Report

I won’t sugarcoat this, Dear Reader: this CMO Council survey for SAS finds consumers rank personalized offers 12th on their list of 14 brand loyalty factors, while marketers rank it fourth.  There’s clearly an opportunity to benefit from closer alignment.  Another cause for alarm: the top three CX challenges are all about data integration but only one of the top seven tech investments aims to improve it.  On the bright side, that investment is CDPs.