Consumers Care Less About Personalization Than Marketers Think: CMO Council Report

I won’t sugarcoat this, Dear Reader: this CMO Council survey for SAS finds consumers rank personalized offers 12^th on their list of 14 brand loyalty factors, while marketers rank it fourth. There’s clearly an opportunity to benefit from closer alignment. Another cause for alarm: the top three CX challenges are all about data integration but only one of the top seven tech investments aims to improve it. On the bright side, that investment is CDPs.

This is accomplished via use of field-level encryption, tokenization, masking, data retention and granular access control.

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It sometimes feels that content moderation is like the weather: subject of much talk but little action. Cinder aims to change that with a unified platform that will let moderation teams operate more efficiently than the usual spreadsheets, queries, and Word docs. The company has raised $14 million to date.

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GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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Consumers Care Less About Personalization Than Marketers Think: CMO Council Report

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In Brief: Piiano Vault, a secure database for enterprises developed by Israeli security experts, offers cloud environment storage for sensitive data and provides checks on privacy regulation compliance

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GrowthLoop and TransUnion Partner to Optimize Audience Reach