Consumers Cheat to Get Exclusive Offers But Think Brands Should Stop Them: SheerID Research

If GDPR has you thinking about trust, then ponder this: digital verification platform SheerID found that 24% of Americans had redeemed an exclusive offer they weren’t entitled to but 80% said they’d lose trust in a brand that permitted it to happen. And 56% worry that brands reuse information gathered to confirm their identity without their consent.