I can’t quite decide whether this is newsworthy or not, Dear Reader, but you might like to know that Dun & Bradstreet is hatching plans to get public again, less than a year after it was purchased by private investors. D&B announced it had submitted a draft S-1 but the document is confidential.

I couldn’t find another video story but you could make a great horror movie from this O’Reilly report on data quality. Open with a shot of data analyst angrily slamming down a newspaper article headlined “80% of organizations don’t follow data governance best practices”, follow her futile battle to gather enough resources to do her job, and end with her slowly going mad as she tries to reconcile endless, inconsistent data sources. Okay, maybe you won’t win an Oscar with that one.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.