Consumers Dislike Irrelevant Content: Boston Digital Report

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The boss got a great deal on a travel package to China last week and took the staff on a retreat, leaving me in charge. I’m a bit jealous but glad I can share some of what’s been piling up. We’ll start with this Boston Digital report that the promotions, informational content, and exclusive deals are the kinds of social media content most likely to lead to a purchase. Even more obvious: irrelevant, boring or overwhelming amounts of social content will push followers away. Great job, guys.