Consumers Dislike Irrelevant Content: Boston Digital Report

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The boss got a great deal on a travel package to China last week and took the staff on a retreat, leaving me in charge. I’m a bit jealous but glad I can share some of what’s been piling up. We’ll start with this Boston Digital report that the promotions, informational content, and exclusive deals are the kinds of social media content most likely to lead to a purchase. Even more obvious: irrelevant, boring or overwhelming amounts of social content will push followers away. Great job, guys.

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Data Quality Is a Losing Battle: O’Reilly Report

February 14, 2020

I couldn’t find another video story but you could make a great horror movie from this O’Reilly report on data quality. Open with a shot of data analyst angrily slamming down a newspaper article headlined “80% of organizations don’t follow data governance best practices”, follow her futile battle to gather enough resources to do her job, and end with her slowly going mad as she tries to reconcile endless, inconsistent data sources. Okay, maybe you won’t win an Oscar with that one.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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