Consumers Don’t Trust Companies to Protect Their Data: KPMG

Circling back to privacy, KPMG found that 68% of U.S. consumers don’t trust companies to sell personal data in an ethical way. Ponemon Institute found 74% of consumers feel they have no control over personal data collected about them, 66% feel they’ve received ads targeted on search behavior or private information, and 64% think it’s creepy when that happens. Both reports found a majority of consumers want more government regulation of how their data is used.