More than two-thirds (68%) of IT decision makers believe unauthorized users can access their networks yet 93% would trust their organization to store their personal data, according to this survey from digital security vendor Gemalto. Weird. Consumers have picked up on the vibe: just 52% trust organizations to manage their personal data. Click here for a slick interactive version of the report that can compare results by country.

Industry standards group SMPTE (Society of Motion Picture and Television Engineers) has published standards for using audio watermarks to embed ID codes into advertising and entertainment programming. This sounds obscure but it will help tracking systems to identify when a piece of content is presented to a viewer, easing one of the big challenges in marketing measurement. That’s important.

We’re doing all good news today, Dear Reader.  Mitto has lots of cheery information about the value of a “complete omnichannel strategy”, which correlates with higher revenue growth, more loyal customers, more customer experience investment, and probably a cure for baldness.  They do find most companies are still struggling to reach that blessed state, but we won’t dwell on negative thoughts.