More than two-thirds (68%) of IT decision makers believe unauthorized users can access their networks yet 93% would trust their organization to store their personal data, according to this survey from digital security vendor Gemalto. Weird. Consumers have picked up on the vibe: just 52% trust organizations to manage their personal data. Click here for a slick interactive version of the report that can compare results by country.

Industry standards group SMPTE (Society of Motion Picture and Television Engineers) has published standards for using audio watermarks to embed ID codes into advertising and entertainment programming. This sounds obscure but it will help tracking systems to identify when a piece of content is presented to a viewer, easing one of the big challenges in marketing measurement. That’s important.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.