Consumers Eager to Use Mobile Wallets: Vibes Report
Maybe consumers wouldn’t be so eager to adopt smart speakers if their smartphone were less annoying. This study finds that consumers unsubscribe from smartphone messaging mainly because companies send too many messages (57%) and the messages are irrelevant (44%). The authors find that consumers are eager to adopt mobile wallets so long as the wallets are accompanied by coupons and their security is assured. The study is sponsored by Vibes, which sells mobile messaging, notifications, and wallet technologies.