I had intended to focus on good news today, in the Thanksgiving Spirit and all that.

Publishers are using third party data to supplement their own information. Location data compiler Factual and Digiday found that 85% of publishers buy third party data, primarily to extend the scale of their own information. They also found that geotargeteing is now mainstream: 76% of publishers usually or always do it.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.