News

Consumers Favor Simplicity Over Personalization: West Monroe Report

There’s an entire genre of survey reports that compare how businesses and consumers see the same things.  This one from West Monroe finds a typical disconnect, concluding that consumers care more about simplicity and less about personalization, recommendations, and new products than companies think they do.  Privacy and security are the most common new digital investment (41%), edging out customer experience enhancement and customer data, both at 37%.

More News

Next Article

Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

CDPI Newsletter
Featured Article

Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

CDPI Newsletter