Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

This Elastic survey takes a more positive view of website personalization, finding 88% of consumers say it makes them more likely to continue shopping.  They also note that 41% would share personal data for a more personalized experience, although a spoil-sport would point out that’s less than half.  Price still rules as the biggest reason people search on a website or switch brands.

Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica.  The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news.  Informatica would add more advanced technical capabilities to the Salesforce product line.