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Consumers Hold Advertisers Responsible for Adjacent Content: Industry Survey

Consumers are indeed unhappy: 85% think a some or great deal of online content is dangerous, offensive, or inappropriate, according to this survey from the Trustworthy Accountability Group and Brand Safety Institute. Nearly all said they’d reduce spending on a product whose ads regularly appeared near malware (92%), terrorist recruiting videos (90%), Nazi propaganda (86%), or pirated content (83%).