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Consumers Like Personalized Ads But Have Data Concerns: IAB

While only 2% of consumers worry about their data being used for personalized advertising, 80% are concerned about it being used for criminal activity, according to an IAB survey of some 4,000 shoppers. Only 40% of U.S. consumers know they access and delete their data, while 60% find privacy management inconvenient and complex. A strong majority like relevant  and personalized ads.