This Elastic survey takes a more positive view of website personalization, finding 88% of consumers say it makes them more likely to continue shopping. They also note that 41% would share personal data for a more personalized experience, although a spoil-sport would point out that’s less than half. Price still rules as the biggest reason people search on a website or switch brands.
There’s an entire genre of survey reports that compare how businesses and consumers see the same things. This one from West Monroe finds a typical disconnect, concluding that consumers care more about simplicity and less about personalization, recommendations, and new products than companies think they do. Privacy and security are the most common new digital investment (41%), edging out customer experience enhancement and customer data, both at 37%.
I’ll take “Minor stories that illustrate industry trends” for $200, Alex. The answer is “Neustar offers identity resolution within the Snowflake Marketplace”. The question is, “Is Snowflake partnering with multiple identity management vendors?”
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.