Consumers Like Tech Less: Ketchum Study

Before you get too excited about the growth of martech, check out this Ketchum survey finding that consumers have grown less enchanted with technology.  For example, 72% of consumers said in 2019 that tech has had a positive impact on work, compared with 64% in 2021.  Large majorities were in favor of tighter regulation and breaking up the biggest tech companies.  One exception: concern about privacy actually fell from 66% to 55%.