Consumers Like Tech More: AMA-NY Study

If you don’t like Ketchum’s results, feel free to quote this survey from American Marketing Association-New York, which found the exact opposite: favorable attitudes rose for things like personalized ads (from 35% in 2019 to 54% in 2021) and smart speakers (from 44% to 74%). They did agree that privacy concerns have dropped a bit. One red flag: just 24% of marketers felt they needed consent to share data with other companies, compared with 47% of consumers.