Consumers More Likely to Buy Products They’re Interested In: IAS Study

Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious.  The boss left work suddenly today, muttering something about extradition treaties, so I’m filling in.  Here’s an Integral Ad Science study that used eye tracking technology to find that people viewing content on a topic pay more attention to ads on that topic.  Even more obvious, their purchase intent is higher too.