Most U.S. consumers (73%) think 2021 will be better than 2020, according to this survey from the Berlin Cameron ad agency. Goals for the new year include more time outdoors (46%), more family time (46%), and making new friends (42%). Above all, 59% never want to hear the phrase “new normal” again.
Enforcement action could follow.
Influencer marketing is another highly-targeted alternative to conventional media, but handling hundreds of influencer relationships is much more work than buying a display ad. GRIN offers an influencer management platform to help ecommerce companies solve that problem. They just raised a $10 million Series A, bringing total funding to $19.3 million.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.